February in Review

Date: 10/03/2020
Categories: ipcm

Innovation beyond fear.

It isn't easy to summarize in a few lines what has happened in the last month: everyday life as we knew it within our editorial office, houses, companies, the whole Country and the international community has been radically modified by the reasons we all well know.

In the world of work, the activities already partially carried out and, in whole, those planned for this period of the year had to be reviewed and reorganized, in the best cases, or interrupted, in the worst cases. But ipcm® doesn't stop: in the light of the postponement of the main fairs of the sector, including PaintExpo, the distribution programs of the magazines issued by EOS Mktg&Communication will not change and will follow the program presented at the end of last year.

So, we will follow all trade fairs based on their new schedules and continue in our information activities of the surface treatment industry.

Because, despite the critical nature of the situation, which we are trying to face in the best possible way, rigorously following the directives issued, we are convinced that the virus of mistrust and fear must not prevail. We will therefore continue with our task, that of reaffirming the the strength of the European industry in the world through the instrument we know best: communication.

A new look and new contents for all-round information

If the first issue of the year of ipcm® released in January was enriched with new and increasingly transversal contents, which provide a closer look at the market and surface treatment at 360 degrees, February saw the publication of two magazines, with completely renewed graphics: ipcmIbérica/LatinoAmérica and ICTIndustrial Cleaning Technologies.

The offer of the ipcm® training division is also expanding: in February we re-launched the webinar dedicated to the topic of PFP (Passive Fireproofing) materials and their applications to allow those countries which were unable to attend the first time, due to the time zone differences, to follow it. Given the success of the initiative, we have decided to expand the proposal: soon we will present the calendar of the next webinars with the new topics covered in both Italian and English.

In the meantime, we are actively working on the new issue of ipcm, the special dedicated to PaintExpo, which will be distributed at the fair as promised, and which promises to be a high foliation number, full of interesting contents.