Axalta highlights the future of automotive color design. The report explores the consumer, cultural and design influences expected to impact vehicle color over the next three to five years.
The paints & coatings supplier Axalta has released its 2026-2027 Global Automotive Color Trends Report - offering vehicle manufacturers and designers a forward-looking view of the consumer, cultural and design influences expected to shape automotive color over the next three to five years.
Developed by Axalta's global color experts, the report explores how changing consumer expectations around wellness, authenticity, technology, sustainability and personal expression are influencing the future of vehicle color. As automotive brands seek new ways to differentiate themselves and connect with customers, color is increasingly becoming a tool for communicating vehicle character, brand identity and emotional value.
“Color is no longer just an aesthetic choice. It has become a tool for brands to differentiate themselves and promote emotional connection. Our 2026-2027 trends reflect a changing marketplace where consumers are looking for color experiences that balance optimism, innovation, comfort and individuality,” has noted Radovan Dimovski, Global Product Manager of Color.
The report identifies four key automotive color trends expected to influence future vehicle design:
- Beyond Quiet: Strength in Softness explores the evolution of pastel-inspired hues into more sophisticated, premium color expressions. These softer shades reflect growing consumer demand for calm, optimism and approachability while maintaining confidence and contemporary appeal.
- Luxury 2.0 Beyond the Pomp & Into the Soul highlights the rise of deeper reds and browns that communicate authenticity, craftsmanship and emotional richness. These colors reflect a shift toward a more personal and human-centered interpretation of luxury and premium design.
- Deep Dive: Just Beyond Depth
examines the convergence of technology and nature through colors that evoke trust, stability, innovation and the growing appreciation for natural influences. These hues align closely with themes shaping the mobility industry, including electrification and digital transformation.
- Beyond Ordinary: The Power of Essentials demonstrates how traditional whites, blacks, greys and silvers continue to serve as the foundation of automotive color while evolving through advanced effects, finishes and nuanced undertones that create greater differentiation and premium appeal.