This collaboration marks the beginning of a long-term strategic relationship between BASF Coatings and Toyota Motor Europe, encompassing both Toyota and Lexus brands.
BASF Coatings
has entered into a strategic partnership with Toyota Motor Europe to support the development of its Body&Paint programme. Under the agreement, BASF Coatings will contribute its technical expertise and innovative coatings to shape the future requirements of Toyota's European body shop network.
The Body&Paint programme will be developed using BASF’s comprehensive Body Shop BOOST consultancy services, and will also grant access to Refinity® – BASF’s cloud-based platform offering digital solutions in colour management, business optimisation and training.
Through this partnership, BASF aims to help Toyota achieve its individual sustainability objectives while maintaining the highest standards in paintwork repairs for its premium vehicles. BASF Coatings is committed to promoting sustainable and efficient practices
throughout Europe, with a strong emphasis on expanding business opportunities and enhancing support for Toyota’s network – all in line with the principle of continuous improvement.
“We are honored to start our relationship with Toyota Motor Europe and to provide their European body shop network with our premium automotive refinish paint brands Glasurit and R-M. Through our collaboration with OEMs and our continuous focus on innovation, we have gained extensive expertise to ensure the utmost level of accuracy, enhance the customer experience, and set the benchmark for refinish repair standards in the world of future mobility,” has stated Chris Jackman, Director of Global Automotive Refinish Coatings at BASF.