Ashland Introduced the New Easy-Wet™ Wetting Agents Portfolio for Premium Coatings

Date: 05/10/2023
A woman in front of a blue wall painted with coatings containing the Easy-Wet wetting agents of Ashland

The new substrate wetting agents of Ashland offer a balance of wetting and low foaming that leads to defect-free films in coatings for multiple end-markets.

Ashland has recently launched the new substrate wetting agent portfolio Easy-Wet™, which includes a new generation of silicone-free high-performing oligomeric alkyl polyether polyols additives for premium automotive and industrial coatings for metal, plastics, woods and printing inks.

The substrate-wetting agents are essential for delivering defect-free films, especially in waterborne coatings – as they help to significantly reduce the surface tension of water and provide excellent wetting properties. The new sustainable Easy-Wet portfolio developed by the company offers a balance of wetting and low foaming that leads to defect-free films in coatings for multiple end-markets. Furthermore, the new products offer very low foam stabilisation, thus avoiding cratering or pinholes.

“The new Super Wetting Technology Platform of Ashland offers the coatings industry a high-performing and sustainable product line with limitless possibilities for various applications. When one of our Easy-Wet™ products is used in industrial coatings, the final film penetrates nicely, leading to perfect substrate wetting. This technology is a game-changing innovation for the whole industry,” has stated Chris Brown, the vice-president and general manager of Ashland.