Clariant Launched the Web App ClariCoat to Find the Ideal Additive for Paint Formulations

Date: 13/10/2022
Homepage of the ClariCoat web app

The new web app of Clariant provides a customised list of additives that solve formulation issues in just one click.

Clariant, an international provider of additives for paints and coatings, has recently presented the new digital platform ClariCoat, a web application specifically developed to help users to quickly find the most suitable additives for their formulations.

With increasing consumer preferences for sustainable formulations and ever more stringent  regulations related to volatile organic compounds (VOCs), the new tool addresses a growing need for the industry. Based on real laboratory data that are translated into product recommendations, the app is always accessible.

ClariCoat allows a customisable property selection that covers a wide range of performance criteria, from liquid paint stability and workability to sustainability. Once the selection of the criteria has been completed, the algorithm within the web app presents the best additives for each specific need. In addition, the new platform of Clariant has collected the most frequent paint formulation issues, such as phase separation or compatibility, providing a list of additives that solve these problems in just one click.

“We believe that by combining our digitalized formulation data, competence in data science and detailed technical knowledge and formulation expertise, we can tackle every challenge our customers might face”, has stated Hermann Bach, the head of Strategic Marketing & Innovation Care Chemicals at Clariant.