The New Joint Venture PPG Advanced Surface Technologies Provides Paint Films Solutions

Date: 26/05/2023
The paint film solution of PPG applied on a car

PPG has recently launched a new joint venture in order to provide film solutions for automotive and industrial customers.

The coatings manufacturer PPG has recently announced that the company will offer – together with entrotech, Inc. – paint and clear film solutions for the automotive and general industrial markets through its new joint venture PPG Advanced Surface Technologies.

The company established its paint films capabilities in 2021 with the acquisition of the Germany-based coatings supplier Wörwag, that provides film products – multilayer applications in which at least one layer is made from paint – for a variety of automotive parts and panels, ensuring a wide range of environmental benefits such as lower energy consumption as well as new aesthetic options. The technology is currently used for automotive applications and can also be employed across several industrial end-uses.

“This joint venture will position our portfolio of paint films products for accelerated commercialization, offering customers innovative products with high performance and significant sustainability benefits. This venture will be positioned for rapid global expansion aligned to PPG’s portfolio,” has stated Tim Knavish, the president and chief executive officer of PPG.

The automotive films portfolio of entrotech includes automotive clear protective films and the Aero Sustainable Material Technology line. In 2019, Aero films were first used on components for the exterior of commercial automotive vehicles. The company has since further developed the technology for potential use in commercial transportation, marine, construction and other areas.

“We are excited to join the global PPG family through this joint venture. This agreement builds on a long collaboration, as we use PPG paint products to create our paint films. We look forward to expanding our reach globally with the PPG paint films team through this partnership,” has also added Jim McGuire, the founder and CEO of entrotech.