Sherwin-Williams was inspired by the new animated film Encanto by Walt Disney Animation Studios to develop new colour palettes that recalls the colorful personalities of the members of the Madrigal family, the protagonist of the film that will arrive in theaters on November 24th.
The palette is therefore composed of warm neutral colours such as Pineapple Cream SW 1668 and Escapade Gold SW 6403 and of bright pops of colour such as Aquarium SW 6767 and Free Spirit SW 6973.
“The new animated feature Encanto shines a colourful spotlight on what we at Sherwin-Williams truly believe, that our homes are a magical world waiting to be explored,” said Sue Wadden, Director of Colour Marketing at Sherwin-Williams. “This colorful collaboration between Encanto and the world of paint is sure to inspire anyone looking to sprinkle some magic in their home.”
“The collaboration with Sherwin-Williams on Encanto really brings the colourful story of Casa Madrigal to life in an elegant way,” said Jan Coleman, Vice President – Global Partnerships, Promotions and Multicultural at Walt Disney Studios. “We could not be more excited to partner with another great storyteller in Sherwin-Williams to extend the story into homes.”
Sherwin-Williams' new Disney Encanto-inspired colour palettes can be viewed with the ColorSnap® Visualizer app, a tool designed to help consumers and professionals make safe and efficient paint color selections.