At the Western Coatings Show, X-Rite will present advanced formulation software and its latest spectrophotometers.
X-Rite Incorporated has recently announced that it will showcase its latest colour measurement and appearance solutions for a sustainable workflow at the Western Coatings Symposium and Show, an international trade fair dedicated to paints and coatings that will take place from 15th to 18th
October 2023 at the Paris Las Vegas Hotel & Convention Centre in Las Vegas (Nevada, U.S.A.).
The global provider colour science solutions and technologies will allow visitors to understand how a digital colour workflow helps coating manufacturers accelerate colour formulation, ensure an accurate colour match, avoid colour rejections, create digital material renderings and improve customer satisfaction. Among the swhocased solutions there will be the Color iMatch advanced formulation software
and the X-Rite Ci7000 Series, MA-T12 and MetaVue VS3200 spectrophotometers.
As a matter of fact, at booth 430 the colour experts from the company will discuss with the attendees of the event, in order to help them identify which X-Rite spectrophotometer is best for their application and create digital colour standards that can be shared across the international supply chain. Moreover, they can learn about the extensive colour education and employee training of the company, which offers free webinars, on demand seminars and on-site trainings.
“The complexity of using new bio-based and recycled material and the need for a more sustainable and efficient manufacturing process is driving innovation in colour measurement. At Western Coatings Show, attendees will learn how X-Rite measurement devices go beyond spectral measurements to characterise material appearance and connect to a digital workflow, streamlining colour communication, formulation, and quality control,” has stated Matthew Adby, the director of product management for X-Rite.
Appearance characterisation for effect and structured coatings
In addition, X-Rite will present a session on appearance characterisation for effect and structured coatings
(at 02:50 p.m. on 17th October). The speakers will explain how portable measurement devices now include Spatially Varying Bidirectional Reflectance Distribution Function (SVBRDF), which is used to characterise and control multiple appearance attributes such as sparkle, flip & flop, roughness and texture.
These material appearance properties can now be communicated throughout a workflow from design visualisation through the supply chain for quality control, allowing for accurate virtual prototyping and quality control and eliminating wasteful iterations in the design, physical prototyping and manufacturing process.
“Manufacturers can eliminate subjective colour communication and assessment that often ends with unnecessary waste, reduce the need for physical prototypes, and verify colour is on target through all stages of the manufacturing process,” has added Adby.