AERO Sustainable Material Technology enhanced the latest Land Rover Defender with satin-matte finishes.
The winner of the 2021 World Car Design of the Year at the Annual World Car Awards, Land Rover Defender, has been enhanced with AERO Sustainable Material Technology’s finishes, which are composed of a surface structure that is inherently satin-matte and requires no additives, enabling a lasting quality finish.
AERO finishes produce zero CO2, are free from VOCs, PVC, and solvents, and require zero water during manufacturing, application, and usage. This makes them an environmentally friendly solution.
“The Land Rover Defender is known for its all-terrain capabilities and off-road style, and AERO finishes provide earth friendly durability”, Jim McGuire, CEO of AERO Sustainable Material Technology, Inc. “By generating lower application costs, while requiring little to no capital expenditure, AERO can accelerate throughput times and enable broader options in custom colour and finish, including contrast roof and contrast bonnet options. For companies like Jaguar Land Rover, AERO enhances positioning as an aspirational brand, increases customizability, reduces cost, reduces environmental impact, and increases throughput for an optimum customer experience”.