The broadened partnership now includes the United States and Mexico, building upon a successful initial collaboration in Canada. Under the new terms, Azelis has been appointed to distribute Chemetall’s high-performance surface treatment solutions for general industrial applications across the entire region.
Azelis, a leading innovation service provider in the specialty chemicals industry, and Chemetall, the surface treatment global business unit of BASF Coatings, have announced a major expansion of their strategic distribution agreement across North America.
This pan-North American agreement is set to streamline supply chains by enabling seamless logistics management, warehousing, and distribution. It significantly enhances the market reach and sales potential for both companies while reinforcing their shared commitment to customer excellence.
A central pillar of the expanded partnership is the utilisation of Azelis’s digital infrastructure. Through dedicated, regional customer portals, clients across the US, Canada, and Mexico can now access Chemetall’s cutting-edge technologies 24/7. The digital platforms allow users to download technical and safety documentation, request product samples, and place orders directly. This digital-first approach, combined with Azelis’s local technical expertise and market knowledge, aims to drive greater transparency and operational efficiency for industrial customers across the continent.
“This expanded partnership with Azelis is an important step in strengthening Chemetall’s position across North America and advancing our long-term growth strategy. By combining Chemetall’s innovation leadership with Azelis’s market reach, digital capabilities and local technical support, we are creating a more integrated, responsive experience for our customers across the United States, Canada and Mexico. Together, we are well positioned to deliver greater value, accelerate access to our technologies and seamlessly support our customers as their needs evolve,” has stated Karlheinz Zander, BASF’s Vice President Surface Treatment North America.
“This expanded partnership reflects our shared commitment to delivering greater value to customers across North America. By combining Chemetall’s industry-leading surface treatment technologies with Azelis’s technical expertise, local presence, and digital capabilities, we are making it easier for customers to access the solutions, information, and support they need to succeed. Together, we are creating a more connected, efficient, and responsive customer experience that helps drive growth and innovation across the market,” has concluded Todd Cottrell, CEO of Azelis Americas.