Evonik has launched a new digital spokesperson called EDNA to celebrate 70 years of activity in Brazil and all the achievements obtained by the company.
The global specialty chemicals supplier Evonik has recently launched its new digital spokesperson EDNA in order to celebrate its achievements, its progress and the challenges it has overcome over the seven decades of activities in Brazil and the ten years of production in Argentina, where the company has been present for 55 years now.
The new virtual mascot embodies the DNA of Evonik by symbolising the creativity, innovation, diversity and the purpose of building a better and more sustainable future. It has been presented to the employees with a video through internal channels, such as intranet, email marketing and social networks.
“EDNA was born with the genuine mission of breaking unconscious biases that we all have in some way, demonstrating that when we unite different knowledge and experiences, we become even stronger,” has explained Regina Barbara, head of Communications & Events at Evonik Central & South America.
Moreover, the campaign will encourage the employee interaction with a monthly quiz and the "knowledge week", which will address the most interesting topics – deepening the involvement of participants.