AkzoNobel’s new initiative positions sustainability as a catalyst for innovation, efficiency, and measurable business results.
Interpon, AkzoNobel’s powder coatings brand, is redefining the role of sustainability in the coatings industry with the launch of ‘Own Your Impact’ — a holistic approach designed to help manufacturers, architects, and designers convert environmental ambition into measurable business advantage.
Positioned at the heart of Interpon’s Value-Driven Sustainability strategy, Own Your Impact encourages customers to take control of the areas where sustainability can deliver the greatest operational benefits. Rather than relying on narrow environmental claims, the initiative highlights how interconnected improvements — from enhanced coating technologies to more efficient production processes
— can generate tangible performance gains across an entire business.
Interpon is working closely with its customers to ensure that sustainability becomes both practical and measurable. By providing advanced products, digital tools, and technical expertise, the company supports businesses in operating more efficiently, innovating more rapidly, and achieving stronger performance while reducing environmental impact.
Building on decades of powder coatings innovation, Interpon is delivering measurable sustainability and business value in three key areas:
- Sustainability that helps you perform
Interpon offers solutions that improve efficiency, consistency, and cost effectiveness. Tools such as the Eco+ Cure energy calculator help identify opportunities to lower curing temperatures, cut waste, and increase line productivity — reducing energy consumption while supporting better cost control. Products that allow for single-coat application further streamline operations by reducing process steps, saving time and energy, and lowering overall material usage. - Sustainability that powers progress
Through innovation, strategic partnerships, and a strong understanding of evolving regulations, Interpon helps manufacturers stay ahead. The Interpon Eco+ range brings together the brand’s most sustainable technologies, including low-cure, bio-attributed, and long-life formulations, all supported by robust data. Collaboration with partners across the value chain — from AI-driven start-ups to equipment manufacturers specialising in laser curing — continues to push the industry forward. - Sustainability that works for you
Interpon supports customers in verifying and communicating their sustainability achievements through data-led services. Its Eco+ Services include line-optimisation tools such as Flightpath Pro, designed to boost efficiency, as well as Environmental Product Declarations (EPDs) that offer transparent, third-party-verified information. These tools provide long-term assurance, certified quality, and actionable insights across customer operations.
“Own Your Impact reflects a results-driven approach to sustainability that connects performance and purpose: “Our goal is to make sustainability work for our customers, not as a separate initiative, but as an integral part of how they run and grow their business. With Own Your Impact, we help them identify where sustainability creates the greatest value, whether that’s improving line efficiency, reducing energy use, extending product life, or validating progress through data and audits. It’s a complete approach that connects innovation, performance, and measurable results. By supporting customers at every stage, we help turn sustainability into better productivity, lower costs, and stronger competitive advantage,” has stated Jorrit van Rijn, Marketing Director at AkzoNobel Powder Coatings