‘Wild Wonder’ is AkzoNobel’s Color of the Year 2023. The hue is inspired by the warm tones of harvested crops.
AkzoNobel
has unveiled its 2023 Color of the Year: Wild Wonder. The colour, selected after extensive research conducted by a team of in-house paints and coatings colour experts and international design professionals, aims at connecting people in search for support, connection, inspiration and balance with nature, creating a sense of energy and positivity.
“Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Nature is what inspires us and makes us feel better in our lives and in our homes. That’s why, for the first time in 20 years, our entire colour palette is inspired by the rhythms of nature.”
Four colour palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones).
“Our research insights are also invaluable for industrial customers looking for the perfect finish,” says Michael Friede, Chief Commercial Officer for Performance Coatings. “We develop market-specific offerings based in colour and materials research and market analysis. I’m especially excited to share this bold, nature-infused colour story with our customers. It’s what we’re all about: People. Planet. Paint.”
The year 2023 brings two major milestones to the Global Aesthetic Center. Its ColourFutures trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, colour research, colour design and art direction at AkzoNobel.