Axalta Releases the 2022 Global Automotive Color Popularity Report

Date: 16/12/2022
Categories: Sector trends

The 2022 Global Automotive Color Popularity Report, which marks the 70th year of publication, shows that neutral colours continue to remain popular.

Axalta Coating Systems released its 70th annual Global Automotive Color Popularity Report, which revealed the top three automotive colours of 2022: white, black, and grey. First published in 1953.

“Today’s vehicles are more vibrant than ever,” said Robert Schnell, Vice President, Global Sales & Product Management, Axalta. “For example, compared to the white colour variations of the 1950s, these whites are brighter and beam with iridescent flakes. Together vehicles in white, black, grey, and silver add up to 82% of cars on the road today.”

Globally, white shades held the lead (34% total) with pearlescent whites at 14% popularity and solid whites at 20%. Next, deep black colours total 21% of vehicles on the road, followed by grey colours at 19%. Overall, colourful variations of blue (8%), red (5%) and green (1%) were found with high colour intensity and complex sparkling effects.

Axalta’s Automotive Color Popularity Report, which was first published in 1953, and Axalta’s Color Trend Report, are compiled by Axalta’s global colour experts and gives automotive original equipment manufacturers (OEMs) insights into consumer preferences aiding them in making informed decisions about auto colours.