Evonik, Lanxess and Synthomer launched the COATINO® formulation network to provide more market transparency and reduce workload.
Evonik, Lanxess and Synthomer will present at the American Coatings Show (5-7 April 2022) the COATINO® formulation network, a product search system specifically designed to provide the coatings industry with more market transparency and workload reduction for formulators.
The aim is to transparently bundle all the information needed to formulate the optimum coating easily in one single space. So, it does not only include raw material producers, but also hardware and equipment manufacturers and technology and media companies. In this way, COATINO® can create a self-contained ecosystem that benefits the entire coatings industry.
“COATINO is not just a material database, but a comprehensive platform providing detailed information and helpful advice about formulations for coatings and inks. This is precisely the unique selling point of our formulation network: users should be able to filter, select, and integrate all the relevant products into their desired formulation, tailored to their specific requirements,” stated Gaetano Blanda, the head of the Coating Additives business line at Evonik.
Through the network, users will be able to choose between different raw material classes and manufacturers, as well as set filters to search for product properties: food contact, eco-label, VOC content, regional availability, etc. The results allow access to detailed product information such as technical, regulatory and safety data sheets and guiding formulations. In addition, there is also the option for easily ordering free samples or contacting the manufacturers directly.
A total of 15 companies already belong to the COATINO® formulation network, that will offer specialty additives from Evonik, polymer resin binders and dispersions from Synthomer and iron oxide pigments from Lanxess. In the future the network will be expanded with other materials, such as fillers.
“COATINO consistently takes the user by the hand when selecting suitable raw materials for creating targeted formulations. The automated recommendation of suitable iron oxide pigments with their specific product properties in coatings applications is a good example of this: COATINO does not leave customers alone with the products but provides concrete assistance in the application,” explained Daniela Schmitt, the Market Segment Manager Coatings at Lanxess' Inorganic Pigments Business Unit.
“The industry is challenged to map all the different classes of raw materials to bring about successful formulations. COATINO is the first online platform to do this in a meaningful way and then to link suppliers together with each other. In addition to the common regulatory challenges, we are already working on other topics such as assessing the sustainability of products and providing transparent classification. We are thinking about how we can improve the customer experience to simplify formulating design work and help our customers find solutions faster,” added Raymond Somich, the Global Marketing Director from Synthomer.