Lori Parent is Delta Tecnic’s New Sales Director in the US and Canada

Date: 22/03/2021
Autor: Redacción
Categorías: Corporativo

Delta Tecnic has appointed Lori Parent as new sales director for the US and Canadian markets.

Delta Tecnic, a company specialized in the production and distribution of colour concentrates and raw materials for plastics, cables, inks, paints, and cosmetics based in Barcelona, has appointed Lori Parent as new sales director in the United States and Canada markets.

Parent will be responsible for the development of technology-based masterbatch and additives for wire and cable, and related industries in the US and Canada under the Delta Tecnic brand.

“The appointment of Lori Parent as sales director is a fundamental step to expand and establish the seal of quality and innovation of Delta Tecnic in the North American region. Her extensive experience in the wire and cable industry gives us the talent and expertise necessary to boost our business in an increasingly key sector”, said Eric Xirinachs, CEO of Delta Tecnic.

Parent has more than 18 years of experience in the in the field of sales and marketing of colour masterbatch and additives wire and cable industry in the US, Canada, and Mexico. Previously, she has held various positions within the industry, which has allowed her to forge her extensive knowledge and management skills.

She has also been awarded by leading global associations for her professionalism: she was voted First Woman President of the Wire Association International New England Chapter in 2007 and held various Board Officer with WAI for 15 years. In 2010, the Wire and Cable Manufacturers Alliance (WCMA) honoured Ms. Parent with the Distinguished Career Award. In 2018, she was nominated by Plastics News as a ‘Woman Breaking the Mold’ and received the honour, press, and medal recognition in a ceremony and network event in Chicago, along with other women recipients in the plastics industry.