In today's environmentally conscious marketplace, formulators are challenged to be sensitive to the potentially negative environmental impacts of their systems. As global trends and regulations move away from many traditional materials, formulators are looking to transition to more environmentally friendly systems. Formulators are also challenged with reducing or even eliminating VOCs from their architectural systems. Furthermore, the desire to extend the longevity and durability of coatings is strong as this also pays into the trend of sustainability.
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