Read the latest issue of the magazine dedicated to surface treatments and organic and inorganic finishes!
For many entrepreneurs, a business is not just an economic activity, but a genuine extension of their identity, a project that reflects their values, their vision, and often, even their character traits. Their business represents everything they have invested in, in terms of both know-how and way of being, including their most personal and relational aspects: passion, a sense of duty, creative energy, and determination become the driving force behind a company that often starts as a person’s idea and then grows alongside them.
However, a company must be able to evolve and interact with the world around it without becoming self-referential and closed in on itself. In a constantly changing economic context, entrepreneurs need to be open to new ideas, to the outside world, to diversity. This means accepting that innovation does not always come from within, that collaboration is a valuable asset, that interesting skills can also be found outside the company, and that fair competition is a healthy tool for growth. Being open to new ideas means engaging with different cultures, distant markets, new approaches. Cross-fertilisation can become a powerful lever for transformation. Embracing diversity and exploring alternative paths means cultivating a broad and forward-looking vision, which is increasingly necessary to compete on a global scale.
By opening to new markets and different cultures and investing considerable resources in the internationalisation of information, the ipcm® magazine also offers its customers the opportunity to assess the potential of new markets and of promoting their message and technology in different economic and cultural contexts.
This is the reason behind ipcm®’s missions to trade fairs in emerging countries with rapidly growing and developing economies, which offer significant potential but undoubtedly also greater risks than developed markets.
In July, we travelled to India for the 5th
edition of Surface & Coating Expo, organised in Chennai (the heart of the Indian automotive industry) by the Confederation of Indian Industry (CII). India is one of the largest and most dynamic emerging markets in the world, characterised by a young and growing population, extensive investment in human capital, and a rapidly expanding technology sector. We found a high demand for technical information and a significant interest in our magazines, with over 300 copies distributed to visitors from various industries.
In May, we were in Mexico at one of three editions of Fabtech, the manufacturing exhibition dedicated to the North American market, for which this country – another emerging market, strategically located near the United States and with a strong manufacturing industry – acts as a bridge between the growing markets of Latin America and the mature markets of North America.
Next September, we will be back at Fabtech, this time in Chicago (USA), a technical event aimed at a market with a strong economy and high consumer purchasing power. This edition is expected to record a significant turnout from Europe, thanks in part to the work of ipcm® as an exclusive agency. We will see the impact that the tariffs threatened by the Trump administration will have on such a high level of development potential.
This ipcm®
issue is particularly rich in stories of companies that started out as extensions of individuals or families and then evolved into structured, global, innovative organisations capable of making a difference on an economic, technological, and social level. In some articles, you will find the label ‘On show’ alongside the logo of one of the three events at which we are going to distribute the magazine: Fabtech (Chicago), K (Düsseldorf, Germany), and Paint & Coatings (Milan, Italy). It means that the suppliers of the surface finishing technologies presented in the articles will be exhibiting at these trade fairs.
READ THE MAGAZINE!