Arkema aims to recruit more than 2,000 full-time employees and over 500 interns and work-study trainees.
The international specialty chemicals manufacturer and distributor Arkema
has recently unveiled its ‘What Are You Made Of?’ employer brand campaign, in order to support the recruitment of around 2,000 full-time employees and over 500 interns and work-study trainees each year.
Unlike its previous hiring initiatives, this campaign is the one intended to promote the ‘soft skills’ of candidates as a key asset in the selection and thus the recruitment process. The company will consider profiles for several job positions – including include entry level, experienced personnel and experts – across four main areas: manufacturing and production processes, research and development, business and finance and supporting functions such as marketing and human resources.
“One of our major assets in the face of the war for talent in different regions of the world is our corporate project, which contributes through our innovation and our speciality materials to the development of solutions for a more sustainable and less carbon-intensive world. But it is not the only one. Arkema also boasts a corporate culture that is genuinely focused on people and teamwork,” has stated Thierry Le Hénaff, the chairman and CEO of Arkema. “In terms of HR policy, this means that we select people, not just resumes. In a nod to our profession as chemists, the idea of a “right formula” developed in this new campaign underlines the fact that we are particularly interested in the sum total of a person's characteristics: their talents, qualities, expertise and personality.”
The objective of the campaign is to position Arkema as the future employer of choice
for unique candidates, as well as to inspire a sense of pride in its employees. Each poster conjures up the countless compositions of the innovative materials of the company and of the people who will create, produce and sell them. Following its launch across France, the campaign will be rolled out in the other countries with a Group presence, based on their hiring needs.