The ipcm® team is pleased to present myFAIR, a new web app to stay up-to-date with all major events happening in the surface treatment industry.
Today’s world is marked by sudden and unpredictable changes and moving at a rapid pace towards an increasingly digital ecosystem. This led us to rethink our annual Trade Show Calendar, listing the main events to be held in the surface treatment industry.
We chose to better meet the sector’s need by approaching our calendar in a new way and transforming what was previously a digital and printed brochure into a web app accessible from any device: myFAIR.
Why a web app
A web app is a versatile tool that can be accessed from both desktop and mobile devices, which does not require downloading from the store. Nevertheless, it is possible to create a shortcut directly in the smartphone menu, making access to the app quick and easy.
myFAIR is therefore a free, up-to-date, and highly interactive tool at the service of professionals in the surface treatment industry (and beyond) for the organisation of their trade fair agenda, both as exhibitors and visitors.
Through the myFAIR web app, users can browse, filter, add to favourites, trigger alerts, and get up-to-date information on the world’s most important events happening in the industrial finishing sector.
The Fairs section shows all trade fairs in alphabetical order. The list can be filtered by country and category. It is also possible to type the name of an exhibition directly into the search bar for even faster access to information on a particular event.
Tapping on the name of a trade fair takes the user to the specific tab for that event, with up-to-date information on dates, location, focus, and website. From here, it is also possible to get directions to the event location directly on Google Maps and add the trade fair to favourites, in order to receive alerts in case of new updates. There is also a list of related trade fairs
The Schedule section allows filtering the trade fairs by month and year. This is an easy way to organise one’s schedule on a monthly basis and check which exhibitions are going to be held in a particular month with a few touches.
Here, too, it is possible to apply additional country and product category filters.
The Suppliers section presents a list of suppliers of various services that revolve around the world of trade fairs: from catering to stand construction, from translations to hostess and steward services, from communication to digital printing, from gadget creation to logistics.
Companies can be filtered according to the services offered and a simple tap takes the user to a detailed tab with the main contact information.
Advertising opportunities on myFAIR
myFAIR it is not only a useful tool for organising ones’ own trade fair calendar. It also offers an interesting opportunity for companies to promote themselves to a highly specialised target group, under the aegis of the prestigious ipcm® brand.
The providers of services for exhibitors have a dedicated section where they can upload their company profile and contact information.
Exhibitors, visitors, and trade fair organisations can rely on three display advertising
options to promote their business.
For further information: firstname.lastname@example.org