BASF published its ON VOLUDE colour trends collection developed by leveraging non-human intelligence to support the future of the automotive industry.
BASF has recently released ON VOLUDE, the new automotive colour trends collection for the year 2023-2024. Each year, the designers of the Coatings division of the company study future trends and draw inspiration from industry, fashion, consumer products, nature and technology to develop surface, texture and colour positions for the international automotive industry.
The new collection, that has been created by leveraging non-human intelligence, highlights that non-classic automotive hues have emerged, propelling colours through a series of shifts reflecting a positive mood with a focus on lighter shades and the exploration of new and expressive colour spaces.
The palette developed for Europe, the Middle East and Africa (EMEA region) is focused on bright beige shades, while also highlighting pastel hues that are usually excluded from automotive designs. It includes sustainable and recycled raw materials as well as LiDAR and RADAR compatible concepts and haptic surfaces.
“Expressive colours reflect our will to communicate and speak up. When we bring non-automotive colours into the mix, we broaden that conversation even further into new and exciting colour spaces,” has stated Mark Gutjahr, head of Automotive Colour Design for EMEA.
Regarding the Asian-Pacific market, BASF designers enriched the importance for whites and greys, while also developing adventurous new colour spaces such as shimmering green pastel and fluorescent red in order to offer new expressions to meet the growing individuality of car buyers. ON VOLUDE shows here realistic approaches to sustainable materials and processes, as well as a diversity of sustainable concepts and effects.
“This palette can create amazing colour harmonies that are futuristic, modern and playful interactions between colour and effect combinations. These sustainable concepts are reimagined in a more realistic way, boosting BASF’s leadership in sustainability,” has commented Chiharu Matsuhara, head of Automotive Colour Design for APAC.
Lastly, the American market is looking for optimism and divergence that celebrate possibilities in all modes of art and design. The colour spaces are consequently evolving in their functionality while building in excitement. So, the local selection features softer finishes, minimised textures and subtle moves that aspire toward future goals. All these colours contribute to vehicle cooling effects with solar reflectance by adapting with sensor-based mobility concepts and exploring more approaches with responsible raw material sourcing.
“In this year’s collection, red leaning pastels and mid-tones are replaced by restorative yellow and green effects suggesting renewal. The connection complements both grounded colour spaces and otherworldly escapes. It shows evolving mindsets in automotive design,” has declared Liz Hoffman, head of Automotive Colour Design for the Americas