The fifth annual report of Sherwin-Williams examines the trends shaping the future of industrial colour design.
The General Industrial Coatings division of the international paints manufacturer Sherwin-Williams
has recently published its fifth annual colour trend forecast report: “V: Colors, Finishes and Effects Evolving and Emerging in Industrial Design.” It includes a careful analysis of the first four forecasts, as well as emerging trends that will affect the industrial design industry for the next three to five years.
Since its founding five years ago, the DesignHouse hosts the colour experts who manage the trend programme. To celebrate the anniversary, they have analysed the accuracy of past reports to understand what predictions were right, what influenced unforeseen shifts and how these findings will affect the evolution of colour in coming years.
“We are thrilled to be celebrating our fifth anniversary with the release of our latest trend report. As we approached this milestone, we looked back at all we have done thus far and, rather than only offering insight into future trends, we took the opportunity to reflect on our own work, as well as the evolution of industry trends overall,” has stated Kiki Redhead, the global CMF and Trend Manager for Sherwin-Williams DesignHouse.
The inspiration for the new forecast comes from myriad of sources and involves a delicate balance of art, science, history and futurity to identify influential factors and visualise future pathways. For the report, the team investigated the catalysts that drove mega trends, mega trends that inspired macro trends and macro trends that led to micro trends. After countless hours, they identified one central concept: authenticity. Further insights include:
- Verses: From nature to the cosmos, relationships play a big role in shaping the world;
- Colour Spaces: Twenty-two colours break down the evolution of trends across six different colour spaces;
- Effects, Finishes and Textures: Tactile materials offer new ways of connecting to the world;
“We found that society is driven by the desire for authenticity. Sherwin-Williams is no different. That is why we are analysing past work in this year’s report and we continue to reinforce our commitment to driving innovation and sustainability, both for our team and for our customers,” has concluded Redhead.