Axalta Launched the New ICONICA Powder Coatings Collection

Date: 17/03/2023

The ICONICA collection from Axalta retains a focus on product performance and aesthetics, with a renewed emphasis on sustainability.

Axalta Coating Systems, an international manufacturer of coatings solutions for the architectural and design segment, has recently announced the launch of its latest ICONICA collection of Alesta® SD powder coatings aimed at the United States of America.

The collection, composed by coatings based on a super-durable polyester resin system, combines higher grade pigments and stabilisers with an exterior durability that extend the life cycle of architectural projects. ICONICA is compliant with international standards such as Qualicoat Class 2 and AAMA2604 and also comes with a warranty up to 25 years.

ICONICA identifies a palette of 40 key finishes which capture the essence of our time, identified by research carried out by the team of colour experts of Axalta. The findings provide architects and designers with clear and actionable insights to help create designs that can withstand the test of time.

The arrival of fourteen new colours to the collection, with innovative additions such as Grained Stone, Russet Scarabea and Lunar Chrome, reflect the degree of change witnessed over the past five years, following major disruptive events such as the climate crisis and pandemic.

It was developed with a key focus on the environment. The Alesta SD range of powder coatings is solvent- and VOC emissions-free and produces significantly less hazardous waste compared with solvent borne coatings solutions, assisting in obtaining LEED credits for projects on which they are used and are supported by an EPD certification.

“We are proud to unveil the latest ICONICA collection, which addresses the changing performance, sustainability and design requirements of the global architecture and design community. This newest trend collection underlines our commitment to supporting architects around the world with expert insights and guidance to facilitate better, more sustainable designs,” has stated Olaf Conreur, the Global Business Strategy Director of Axalta. “ICONICA enables customers to turn their project into a piece of art, while making the most of advancements in coating technology to ensure superior performance. We are constantly exploring ways to innovate with purpose, and we are motivated by a focus on the planet and its resources.”